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In this series, Nicky shares her valuable insight and experiences about Boating, Yachting,the Boating Lifestyle and working in the Boating Industry. With a personal goal to engage more people in the industry and see more women behind the helm, in her intro you’ll get to know and love the Boat Princess as we do. She interviews interesting and entertaining guests from all aspects of the boating industry from superyachts to marinas, from entrepreneurs to CEO’s, all with fascinating stories, plus some incredible high achieving women in boating like Kay Cottee the first woman to perform a single handed, non-stop and unassisted circulation of the world and Lisa Blair the record holder for Antarctica’s circumnavigation.
We are excited to welcome Nicky Vaux to the Podcast world. Introducing Nicky might take a while to scan through her many achievements, accolades and acknowledgements.
You can follow Nicky and live vicariously through her instagram
@theboatprincess or see her website www.theboatprincess.com for details on how to collaborate your brand with her, be interviewed on the podcast, have her video or review a boat for you or join her at one of her amazing events.
Nicky is a Partner of Empire Marinas Group, owners of Empire Marina Bobbin Head, Sydney’s most awarded marina and Empire Marina Lake Macquarie, Lake Macquarie’s largest marina.
She is a multiple boat owner, Partner in 3 Freedom boat clubs, former board member of the MIA and believes the more people we have out on the water boating the happier the world will be. She loves connecting people that can help each other in business or enhance their lifestyle with the right brands and holding events to bring people together in a safe and positive environment to help each other rise. Her love is educating others on all things boating and boats, and helping others into the industry and lifestyle she loves. A rising tide lifts all boats.
Episodes
Wednesday Jan 21, 2026
Wednesday Jan 21, 2026
Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY brand name)
But there is more to it than having owned one (and for that matter intending to own another in the future). Their values align with mine. Despite being a luxury brand, they have a humble approach to their clients. They believe the clients know more about the boats than they do and thus they as Will expresses in this interview “we have two ears and one mouth and use them proportionally” listening to what their clients need and responding accordingly.
Will and I met for the first time in 2018 when, as a Princess owner visiting the UK, my family and I visited the shipyard – at which they were both generous with their time and open with their tour – allowing us to truly experience where and why these beautiful motoryachts are built. 18,000 Princess Yachts have been built over time and their company is a substantial employer in Plymouth in the UK – with multiple generations working as craftspeople across all of the different build processes – from electrical looms to perfectly finished furniture, from fuel tank building to fibreglass laying, Princess is proud of just how much of their build is done in-house.
Will has been with Princess Yachts 23 years this year, joining just before Southampton Boat Show in 2003. In his first few days he experienced the product first-hand on a delivery run to the show from Plymouth, Cornish Pasty in hand (on the flybridge of course so the crumbs blew away and didn’t upset the stylists at the show) - what a way to start!
In this interview we discuss how his boating life started, how stabilisation has changed how people go boating, the new products Princess are bringing out to cater to those client needs they have been listening to, and their return to building Superyachts – their last 40m was delivered some 7 years ago – so this is not new to them – it’s returning to a space they know meeting the demands of a market demanding bigger boats but also a client base that they don’t want to lose to another brand simply because they don’t have a boat big enough.
I hope you enjoy my chat with Will – aboard a beautiful Princess flybridge at Cannes Yachting Festival.
Let me know what you think in a review please!
UPDATE: Excitingly our new office base and Podcast Studio is coming together in the Marine Precinct in Coomera on the Gold Coast – looking forward to sharing more with you in the near future! Nicky x
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For more information on Princess Yachts go to:
https://www.princessyachts.com/
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