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In this series, Nicky shares her valuable insight and experiences about Boating and the Boating Lifestyle. With a personal goal to engage more people in the industry and see more women behind the helm, in her intro you’ll get to know and love the Boat Princess as we do. She interviews interesting and entertaining guests from all aspects of the boating industry from superyachts to marinas, from entrepreneurs to CEO’s, all with fascinating stories, plus some incredible high achieving women in boating like Kay Cottee the first woman to perform a single handed, non-stop and unassisted circulation of the world and Lisa Blair the record holder for Antarctica’s circumnavigation. We are excited to welcome Nicky Vaux to the Podcast world. Introducing Nicky might take a while to scan through her many achievements, accolades and acknowledgements. You can follow Nicky and live vicariously through her instagram @theboatprincess or see her website www.theboatprincess.com for details on how to collaborate your brand with her, be interviewed on the podcast or have her video review a boat for you. Nicky is a Partner of Empire Marinas Group, owners of Empire Marina Bobbin Head, Sydney’s most awarded marina and Empire Marina Lake Macquarie, Lake Macquarie’s largest marina. She is a multiple boat owner, Partner in 3 Freedom boat clubs, former board member of the MIA and believes the more people we have out on the water boating the happier the world will be. She loves connecting people that can help each other in business or enhance their lifestyle with the right brands and holding events to bring people together in a safe and positive environment to help each other rise. Her love is educating others on all things boating and boats, and helping others into the industry and lifestyle she loves. A rising tide lifts all boats.
Episodes
Saturday Apr 05, 2025
Saturday Apr 05, 2025
Su Lin Cheah
It’s amazing to find how many people “find themselves” in the boating industry. My next guest, the fabulous Su Lin Cheah did exactly that when a friend of hers – who recognised her talents and abilities - asked her to join him in his boat brokerage business.
In doing so Su Lin faced the challenges many women did at that time of being put in a box of assistant, secretary or even girlfriend - but above all of this she rose to the challenge and became one of the people that truly raised the profile of the cruiser market in Asia. Su Lin is a people person. And we all know - that people buy from people. Boat brokerage is about relationships, and we talk about this in depth in this episode as we discuss great strategies that can be used in boat sales but even more so behaviours that can change attitudes and perceptions.
She started as a graphic artist but with a career spanning more than 30 years in customer service operations, marketing and sales distribution management, Su Lin brings a unique local-global-local perspective and insight into a region of diverse cultures and business practices.
So, her current role at ICOMIA in the Asia-Pacific region compliments her own personal mantra that there is strength in collaboration and cooperation, and working as a collective will always benefit all parties, in resilience and sustainable growth.
It's a mantra I like to live by myself. Nothing makes me happier than seeing other entrepreneurs (especially women) thrive and nothing makes me happier than bringing them together to help each other – a rising tide lifts all boats.
Our next event will do just that. Keep an eye on my Instagram @theboatprincess or sign up on our website www.theboatprincess.com so you don’t miss out on the details
Nicky
X
PS We recorded this last year at ICOMIA Congress and I have been waiting for a good time to issue it – directly between the China Shanghai International Boat Show and The Singapore Yachting Festival seems entirely fitting got the ICOMIA Regional Representative Asia Pacific don’t you think? Enjoy and please give us a review – it helps others hear our stories but also makes our guests feel good too.
For more information on ICOMIA:
https://www.icomia.org/
For information on their World Marinas Conference in Venice in October (see you there)
https://www.worldmarinasconference.com/
Comments (1)
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Thank you so much for this opportunity Nicky. I’d forgotten how much fun this was!!
Sunday Apr 06, 2025
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